SEO or Search Engine Optimization is the process to improve the ranking and visibility of the website in the SERPs (Search Engine Result Page) by optimizing the webpages and their content. Most of the SEO strategies begin with blogging. Blogging is an integral part in SEO and overall Digital Marketing scenario.
In this blog we will be discussing 10 different reasons on how blogging helps in SEO.
When it comes to the content, Google has its own criteria known as E-E-A-T. This stands for Experience, Expertise, Authoritativeness and Trustworthiness. Google's algorithm follows this criteria to analyze the content published on the web.
Having blogs related to the brand and its related industry that follows the mentioned E-E-A-T will let Google as well as your audience know about your expertise in the industry. As a result your content will be trustworthy to Google and the audience.