With over 2 billion active users, Facebook presents an unparalleled opportunity for businesses to connect with targeted audiences. To make the most of Facebook's extensive reach, advertisers must understand the platform's two main paid advertising options: Facebook ads and Facebook boosted posts.
Facebook ads and boosted posts have become indispensable marketing tools for businesses and organizations of all sizes. With over 2 billion monthly active users, Facebook offers an unparalleled platform to connect with target audiences online.
In this blog post, we'll explain exactly what Facebook ads and boosted posts are, how they work.Whether you're new to Facebook marketing or looking to improve your existing efforts, this post will help you better understand these two powerful Facebook advertising options. With the right knowledge and strategy, Facebook ads and boosted posts can help take your business to the next level.
The boosted posts in the page’s timeline are the posts that you can make more visible in front of your audience by paying a certain amount. The posts on your facebook page are boosted in order to reach a wider audience within the followers of the brand or and those who are not engaged with the brand.
The boosted posts on facebook is an easier method to increase the reach of the posts and the page. The reach can be in the form of reaction, comments, shares or even the engagement of the media used in the posts.The boosted posts are most likely to be shared by the audience who are following the brand which helps in reaching out to more new audiences as well.
The placement of posts boosted in facebook is the same as of the facebook ads. You can boost an existing post on your Page's timeline in just a few steps.There are 3 major things that you have to mention before boosting your posts.
Facebook advertisements use a little more traditional style of marketing. Facebook advertising can appear in many different formats on the Facebook, Instagram, and Messenger platforms. Even though boosted posts act as ads, facebook ads are created using meta ads manager.
In contrast, meta ads can be optimized for app installs, website conversions, video views, shop orders, and more. Depending on the kind of advertisement, they can also be posted on Facebook, Messenger, Instagram, and Meta Audience Network.
Facebook advertisements work on a similar principle to traditional forms of advertising. It aims to increase awareness by using algorithms to determine which consumers are most likely to be interested in specific products. In comparison to a boosted post, the advertising company will often be less involved and will depend more on the advertisement itself to spark attention. This could be accomplished through links to products or services through the media.
|Use different kinds of media (pictures, videos, infographics, etc.)
|Promotes the post you made on Facebook.
|Aims to attract new consumers by promoting the brand.
|Aims to maintain consumers and increase engagement.
|Adds new customers by sharing.
|Uses Facebook algorithms to reach targeted audiences selected by a brand.
|Promotes current posts to individuals who are more engaged with the brand.
|Present the brand like a business.
|Attempts to involve the brand in a larger community.