Project Overview
We worked with the Gandaki Tourism Board and Nepal Tourism Board to redesign Pokhara’s brand identity. Pokhara has a lot to offer to all age groups and nationalities: from natural escapes, to adventurous activities, to delicious foods, exciting night life, and beautiful views of dawn and dusk. We focused on a modern and contemporary logo for Pokhara, to capture the essence of the place, along with GIFs to help capture the attention of a younger audience. Pure as paradise, Pokhara is vibrant, yet also a place that receives a lot of rainfall, hence we captured the colours of the rainbow in the bright icons designed to represent the diverse experiences Pokhara offers.