Infinite Possibilities.


Project Overview

With the aim to bring forward a digital revolution in payment, finPOS is an all in one POS machine that comes with the promise of safe, secure, and interactive payment. Bringing fresh change in transactions and payment systems across businesses, and helping customers and merchants build better relationships in the market to start a revolutionary world of infinite possibilities.

As a fintech product company, our customer base had traditionally been banks and financial institutions. That largely shaped our brand identity and influenced our product design - especially the UI/UX. However, as our product line evolved and we found ourselves venturing into the B2C space, our branding and design approach also had to evolve.

In early 2020, as we prepared for the launch of finPOS (, we were faced with the challenge of curating our brand for a totally different audience. We had to ensure that our brand identity represented the fresh, modern, yet ever evolving nature of the payments business. To guide us through this brand migration process, we immediately consulted Curves n’ Colors and worked on an engagement model where we would leverage their strengths in design, UI & UX and combine that with Citytech’s expertise in payments.

The end result was a highly curated brand with a fresh and minimalist look that furthered the brand’s promise. Its colors resonated with the modern customer base while the clean and minimalist look gave a sense of security and reliability expected in any fintech platform. CnC’s design team very quickly became an integral part of the product team and we continued to use them as our go-to brand consultants. Today they take part in our regular development process and work closely with the product teams to ensure on time deliveries of features to the market. I am extremely pleased with the professionalism and sense of accountability shown by the CnC team. We have chosen CnC as our branding partner so that we can focus on our core business of developing innovative payment solutions.

- Sajan Sharma

CEO, Citytech

Work with us

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Our Expertise


  • Website Design and Development
    Fully custom designed website
    specifically curated for your
  • Web app development
    Secure, reliable web portals that attract and engage customers
  • Mobile app development
    To keep up with on-the-go, mobilecentric consumers
  • Progressive web app development
    Cost-effective web-based mobile application solutions that can operate in offline environments
  • UI/UX design for website, web application & mobile apps
    Curating seamless, intuitive experiences for application users
  • Product design & development
    Conceptualizing and creating innovative solutions that cater to your business
  • API development
    Tools that help you connect and communicate across systems and other applications
  • Comprehensive support & maintenance
    Ongoing support from our full team of tech wizards for you websites
  • Server hosting & support
    Server setup, Monitoring and maintenance - one less thing for you to worry about

Technologies we use for development:

Art & Design

Communication & Marketing

  • Content Development

    (content writing, photography and videography)

  • SEO
  • Graphics
  • Social Media
  • E-newsletter
  • Workshop

    (Branding & Strategic Communication)

Curves n’ Colors

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